Kanye gets airtime

You've been living under a rock if you're not familiar with the Kanye West/Taylor Swift incident at the 2009 MTV Video Music Awards.

Kanye was outraged when Taylor won the award for Best Female Video. He stormed the stage and took the mic and exclaimed that Beyonce's 'Single Ladies' video was, "One of the best of all time," hinting that Beyonce should have received the moon man.

And, the haters went to it. Kanye was run out of town. Grieving the loss of his mother he took a hint and kind of went into hiding. We didn't hear much of an apology until this month when the rapper went on 'Ellen.' Taylor of course has kept mum because she is so likable and innocent. 

Now, Kanye is back with a new and one could say deep album. MTV, always a glutton for punishment, agreed (along with VH1 and BET, all owned by the same company) to air Kanye's mini-movie titled 'Runaway' featuring 9 tracks of his new album.

The hour long, psychedelic trip, was, well, weird. I don't know how to explain it. I felt like I was on something. If you've ever seen a Stanley Kubrick movie and like it, then you might like 'Runaway'. 

In a live chat with Sway after the hour long music video Kanye explained the symbolism in the colors, the phoenix and the limited dialogue. He also said he hopes that every girl he has ever dated see a part of herself in this video.

I applaud the creativity because we all know MTV doesn't play enough music these days. However, this odd showcase is giving Kanye exactly what he is looking for-airtime. The guy needs to stick to rapping; because I noticed he is also not the most eloquent speaker. His jumbled raps make more sense than his convoluted ramblings.

I like his music and 'Runaway' was a good sneak peek at some of his new beats which I'm sold on (especially the 'Rhianna' one).

Fans love controversy so I'm sure Kanye will be where he wants to be on this one.

You can catch the commercial free verson of 'Runaway' on mtv.com.